Frith is a former lawyer with 20+ years’ experience advising clients in New Zealand, Australia and the UK on privacy, data and technology law issues. She has a particular interest in the intersection between digital technologies, privacy and AI governance. Her previous experience includes leading the Australian and New Zealand Digital Law teams at EY and more recently as General Counsel and Chief Privacy Officer at a tech company. Frith has designed, developed and implemented Responsible AI frameworks for a range of organisations and developed a set of AI Impact Assessment materials for NZ government agencies. Frith is on the global advisory board for the IAPP’s AI Governance Center, the Government’s Data Ethics Advisory Group, IAPP’s ANZ Advisory Board, and the Executive Committee of the AI Forum NZ. Frith holds an LLB (Hons) and a BA in French.